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Wednesday, November 21, 2007

Installation4 Art Tour Arrives In Miami For Art Basel 

FLYER: http://www.flickr.com/photos/elementalc/2052477297/
For Immediate Release
Scion's National Art Tour - INSTALLATION 4: It's A Beautiful World-
Arrives in Miami during Art Basel

Los Angeles - November 2007 - Scion's fourth installment of the innovative Scion Installation Art Tour, entitled "It's A Beautiful World," arrives in Miami for the prestigious Art Basel event on December 7. The opening reception for the public will take place from 7:00 - 10:00 P.M. at The Raleigh Hotel Penthouse on South Beach, preceded by a private press reception, 5:00 -7:00 P.M. All "Beautiful World" artists will attend both of these events. Six of this year's artists designed custom balloons, each eight-feet in diameter, which will fly over the grounds of the Raleigh Hotel. Also on display will be the custom designed Scion art cars from Dalek, Sage Vaughn, and Ron English.

Art Basel is the largest art event in North America - each year Miami plays host to galleries, art collectors, artists, dealers, curators, critics and art enthusiasts from around the world. All of the Installation artists will have the opportunity to attend and take advantage of all the opportunities that Art Basel offers.

The theme "It's a Beautiful World" was interpreted by each artist, in one of four mediums- painting, photography, sculpture, and collage.

This year's artists include: Andrew Pommier, Andy Mueller, Angela Boatwright, Blaine Fontana, Blek LeRat, Books llll, Caia Koopman, Chris Yormick, Cody Hudson, Dalek, David Choe, David Ellis, Eye One, Francesco LoCastro, Freddi C, J. Shea, James Jean, Jeff Soto, Joshua Krause, Kelsey Brookes, Kenton Parker, Kofie, Mel Kadel, Michael Sieben, Mike Giant, Rammellzee, RETNA, R. Grimes, Ron English, Sam Flores, Sage Vaughn, The London Police, Tim McCormick, Travis Millard, Yoskay Yamamoto and more.

Scion Installation 4 will visit the following cities around the country: Austin, Texas; Chicago; Minneapolis; Los Angeles; Miami; New York; Philadelphia; Seattle; and Boston. Each tour stop will kick off with an opening event for local art aficionados, press, and other urban tastemakers.

The final tour stop and auction will be in Los Angeles, at the new Scion Installation L.A. space in the Culver City Arts District. All of the artwork will be auctioned off to the public, and 100 percent of the proceeds will go toward art related charities. In previous years, the auctions have raised more than $110,000 for charity.

Launched in 2003, Scion Installation is a revolutionary art tour affirming Scion's ongoing commitment to supporting independent artistic expression and featuring work from an unprecedented collective of contemporary artists. Previous participants have included: Andre from Paris, Gary Baseman, Mr Cartoon, Crash, Daim, Daze, Blaine Fontana, Sam Flores, Friendswithyou, Futura, Mike Giant, Justin Hampton, Krush, Mear One, Ricky Powell, Persue, Revok, Retna, Rostarr, Saber, Kenny Scharf, Seak, StayHigh 149, Wearesupervision, and more. The program is designed to give exposure to both established and emerging artists.

For four years the tour has evolved, and each year the medium with which the artists showcase their work changes. The first year featured Scion xB panels and xA sculptures, while the second year presented art on three foot by eight foot wood panels. Each artist’s unique style was introduced on three-foot long polyurethane Scion tC sculptures for the third tour.

For more information on the tour, the artists, the artwork and details from past tours please visit: http://www.scion.com/installation

About Scion:
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models. The xD is an urban subcompact five-door, featuring a muscular stance and accentuated wheel flares. The xB, an urban utility vehicle, combines remarkable interior space with iconic styling. And the tC sports coupe surprises the buyer with the convenience of a hatchback and the luxury of a standard all-glass panorama moonroof, complementing the usual wide array of features on all Scions. For more information, visit
www.scion.com
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Remaining Installation Tour Schedule
December 7, 2007 (during Art Basel)
Miami, FL
The Raleigh Hotel Penthouse
www.raleighhotel.com

January 17 - February 15, 2008
Austin, TX
Gallery Lombardi
www.gallerylombardi.com

March 7 - 21, 2008
Philadelphia, PA
F.U.E.L. Gallery
www.fuelcollection.com

April 2008
Minneapolis, MN

April 2008
Los Angeles, CA
Scion Installation L.A.
www.scion.com/space

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