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Wednesday, December 19, 2007
London Underground Footwear Launches
LONDON UNDERGROUND FOOTWEAR LAUNCHES
Tough but Feminine shoes Hit boutiques and key department stores
Tough but Feminine shoes Hit boutiques and key department stores
El Segundo, Calif., December 15, 2007 -- London Underground Shoes, a division of Dynasty Footwear, announced the launch of its new range of shoes and boots that redefine femininity in today's world. Product became available in select department stores and boutiques in early October.
"London Underground has redefined its tough roots," said Jack Silvera, President and CEO, "by injecting its new shoes and boots with unique, handcrafted details, we are providing a quality alternative to the sameness in the market. This will appeal to the independent individuals who have been missing our look in the market. This what the brand stands for."
Silvera added that London Underground is an affordable lifestyle brand taking inspiration from the emerging mix, worldwide, of music, art, design and fashion. In addition to department stores, the products are available now at independent boutique retailers nationwide. Price points range from $70 to $120.
Based in El Segundo, Calif., the Dynasty Footwear Group is a leading designer, manufacturer and wholesaler in the fashion footwear industry. For the more than 30 years, the company has been an innovator in both branded and private label footwear for women, men and children. Other Dynasty Footwear brands include BC Footwear, Seychelles, Self Esteem and Seven7.
Labels: london underground, press release
