Digital Marketing Strategy

digital marketing for music, entertainment, small business and indies

Target Google AdWords Based on Demographics
a new Google feature currently in testing for those of you that do buys through AdWords – “demographic bidding”
Internet Video Publishing: A Beginner’s Guide – Robin Good’s Latest News
pretty much a Dummy’s Guide to online video publishing. useful if you are just starting out, but also has [...]

Digital Music Overshadowed by CD Slump – eMarketer
some facts and figures about CD sales vs. digital music sales.

hypebot: The Amazon Effect – Lessons Worth Learning
some thoughts on the impact of Amazon’s digital music initiative.

BET Gets Into The Vertical Ad Network Game | paidContent.org
BET launching their own ad network, starting [...]