I touched on the issue of major labels not allowing the embedding of their content, in a previous post “9 Myths and Mistakes in Online Music Marketing“. It’s my position that this is a Bad Move on the part of the majors, or any corporation that tries to do this. It is contrary to [...]
Tough love time kids – here’s the reality of what you’re dealing with – this is not to discourage you, but to set your expectations and prepare you for the long haul. These are all based on mis perceptions and attitudes from real-life clients.
The internet has long been hailed as ‘leveling the playing field’, ‘giving [...]
I Quit – Internet Only Plays Minor Role In Music Buying Decisions
25 May
Posted by elemental as Marketing Tips, New Music Business Models
A recent study published by Pew Internet American Life Project has determined that the internet plays only a minor role in influencing music purchasing decisions.
They discovered that:
83% of Americans discover music through terrestrial radio, movies, or television
64% found out about music from friends and family, while
56% used online sources to find music.
Not only that [...]
This is a really great and extensive report put together by Derek Sivers of CDBaby. It contains a bajillion tips on how to present and market your music. These ideas can be applied to any small business. A couple of the key concepts are:
Don’t be afraid to niche yourself to find your real audience. It [...]
New Music Business Models: Amie Street
Ok well I’m just going to put this out there- I fundamentally disagree with the concept behind this site.
If you are not familiar with the site, here’s how it works. All music starts out for free and then increases in price as more people download it. The maximum price for [...]
What is Web2.0?
Chances are you’ve heard this buzz phrase being tossed around lately but perhaps you’re not exactly sure what it means. Whether you’ve heard it or not, on some level you’ve used web 2.0 sites or applications – social networking sites, blogs etc. There’s as many “definitions” of what Web 2.0 is as there [...]
