Digital Marketing Strategy

digital marketing for music, entertainment, small business and indies

Well, in my opinion it will if the price goes too low. Ever since iTunes instigated the $0.99 per song model, it has been hotly debated. Some folks think $0.99 is too expensive for a song; others think it is not expensive enough. Still more think that there shouldn’t just be one standard price for [...]

An article in the new VIBE magazine looks at ways rappers like Crooked I, Mickey Factz and others have been operating outside the label system and using the internet to create demand for themselves. I just read the online excerpt but am curious to check out the full story. For the past 52 weeks, Crooked [...]

Even though I’m clearly firmly entrenched in the digital age, I’m still a little old school when it comes to music. What I mean is that while I buy digital music on a regular basis, I still love the idea of CDs- something tangible that gives me more than just the music – liner notes, [...]

Urban Alternative Music Panel

So this is not really a digital marketing post but I thought I’d share some other music-related thoughts here. On Monday June 30th I attended the Urban Alternative Music panel here in Los Angeles, put on by The Recording Academy Los Angeles Chapter, at The Standard hotel downtown. A who’s who of the LA urban [...]