14 Oct
Posted by elemental as Marketing Tips
The idea for this article would nag at me each time I realized that an artist or label didn’t have any kind of long term digital plan, relegating online matters to the realm of “let’s set up a myspace page” but were banking on their next album to create a big splash. I find that [...]
13 Oct
Posted by elemental as Marketing Tips, New Music Business Models
DrownedInSound.com just published a post from a musician explaining in clear detail how P2P, and specifically Mininova has helped him gain access to potential fans. It can be summed up in this sentence:
“In two days more people have been exposed to my music than in the entire previous 12 months.”
While this type of promotion may [...]