26 Apr
Posted by lucy as Online Marketing, Wordpress, ab testing, analytics, email marketing, heat maps, marketing, mobile, oc wordcamp, plugins, strategy, tracking
This past weekend I gave a presentation at OC Wordcamp, discussing using a WordPress site for marketing your business, service or product. As promised, here are the some of the key points, along with links and tools that were mentioned. If anything is missing, leave a comment!
When developing a strategy for your site, the first [...]
12 Apr
Posted by lucy as Online Marketing, adwords, analytics, focus, keywords, marketing, seo
Sometimes I give some freebie advice to my subscribers and readers by way of a blog post. I received an email from Becky at Classy Sassy Couture who is looking for more ways to market her website and improve her SEO. Classy Sassy Couture sells custom-beaded clothes and accessories via ClassySassyCouture.com. She also blogs at [...]