I Don’t Want To Blog – Is There Still Hope?!

29 Jul

Posted by lucy as Online Marketing, blog commenting, blogging, business, drive traffic, email marketing, ppc, social media

I find that many people have heard that they ‘should’ have a blog, but worry that they are just not the blogging type, or don’t think they will have anything to say. Is there still hope without a blog? I would say ‘yes’. After all, a blog only works if you actually post to it [...]

Bookmark It

Hide Sites

Comments Off

Email Marketing Lessons from Firestone and Bath & Body Works

14 Jul

Posted by lucy as bath & body works, email marketing, firestone, optimize, subscription

This past week these two major companies have provided a mini-study in a few do’s and don’ts of email marketing. I hate to call people out, but, you know, a huge national company should really know better. I signed up with Firestone to receive their email coupons (I’m way overdue for an oil change…..). This [...]

Bookmark It

Hide Sites

Comments Off

Notes and Resources from OC Wordcamp Marketing Presentation

26 Apr

Posted by lucy as Online Marketing, Wordpress, ab testing, analytics, email marketing, heat maps, marketing, mobile, oc wordcamp, plugins, strategy, tracking

This past weekend I gave a presentation at OC Wordcamp, discussing using a WordPress site for marketing your business, service or product. As promised, here are the some of the key points, along with links and tools that were mentioned. If anything is missing, leave a comment!
When developing a strategy for your site, the first [...]

Bookmark It