Offering blog updates via email is a must-have feature for most blogs, since many real, non-geek people are not familiar with RSS, but are very comfortable with email. I mentioned this possibility in my post on updating readers when you post a blog, but since this wonderful feature of MailChimp seems to remain largely undiscovered, [...]

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If you’re blogging you want readers to be able to keep up with what you’re writing, right? Here’s an overview of some of your options for enabling readers to subscribe, along with pros and cons of both. Via RSS feed RSS forms the basis of most updating systems. Every blog has an RSS feed (simply [...]

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I find that many people have heard that they ‘should’ have a blog, but worry that they are just not the blogging type, or don’t think they will have anything to say. Is there still hope without a blog? I would say ‘yes’. After all, a blog only works if you actually post to it [...]

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This past week these two major companies have provided a mini-study in a few do’s and don’ts of email marketing. I hate to call people out, but, you know,  a huge national company should really know better. I signed up with Firestone to receive their email coupons (I’m way overdue for an oil change…..). This [...]

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This past weekend I gave a presentation at OC Wordcamp, discussing using a WordPress site for marketing your business, service or product.  As promised, here are the some of the key points, along with links and tools that were mentioned. If anything is missing, leave a comment!
When developing a strategy for your site, the first [...]

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