According to research done by Eventbrite, sharing on Facebook is five times more valuable than sharing on Twitter. Eventbrite mined all this data over the past several months, analyzing how sharing an event through social media translated into ticket sales. On average, sharing an event on Facebook translates to $2.52 of ticket sales. On Twitter? [...]

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Big news from Facebook-land. Soon Page Admins will be able to contact those that have ‘liked’ them via an interface on the site. This function has been available somewhat behind the scenes, but it took a little tech-savvy to figure it out and probably wasn’t very widespread. Creating an actual interface for this feature will [...]

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This week I’ve seen several examples of ‘rule-breaking’ in marketing and social media. Minimalist business writer Everett Bogue has decided to turn off commenting on his popular Far Beyond The Stars blog. John Boitnott writes about how the New York Times breaks every ‘rule’ of Facebook Page management practice but has 700k+ ‘fans’. To top [...]

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Facebook dominated the social media/online marketing news this week with their launch of Facebook Places – a location-based service along the lines of FourSquare which allows you to “check in” via Facebook to various places you go. While there was much fanfare, the rollout seems to be quite slow as far as people actually being [...]

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Here’s a very simple model for thinking about three main social media channels: your blog, Facebook and Twitter.  I should say that this model applies in particular to solopreneurs and small businesses who are still developing their following and trying to use social media to do so. In this model the starting point is simply [...]

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