Here’s a very simple model for thinking about three main social media channels: your blog, Facebook and Twitter.  I should say that this model applies in particular to solopreneurs and small businesses who are still developing their following and trying to use social media to do so. In this model the starting point is simply [...]

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Just to keep you in the loop, here are some of the top stories in the social media and online marketing world from the past week: Facebook announces changes to Pages Come August 23rd, Facebook’s long-talked about about changes to Pages will take effect. Any custom boxes on your Facebook Page (business pages, not personal [...]

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Head over to Small Business CEO to read my guest post on “Facebook Strategy For Your Small Business.” I discuss the reality of using Facebook to market your small business organically – which is that it’s difficult! Facebook’s primary concern is creating revenue through their Ads, so they deliberately make it challenging to organically promote [...]

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Using some of Facebook’s native features will help you organically grow your audience whether using a personal profile or business Page.
1) Hyper target your status updates (personal profile)
When you post any type of status update you now have the option to control exactly who sees it. It’s a privacy feature but can be used for [...]

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I continue to recommend Hootsuite as the go-to Twitter application. With more features and a better interface than Tweetdeck, and more features always being added, Hootsuite will make managing your social media much easier. Here’s a few of my favorite Hootsuite features.

Analytics
Not only can you track clicks on your links by using the Ow.ly link [...]

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