Digital Marketing Strategy

digital marketing for music, entertainment, small business and indies

LinkedIn have joined Facebook and Twitter in releasing an “official” share button. Note that this doesn’t really represent groundbreaking functionality – many social bookmarking plugins allow you to share posts to LinkedIn. But this official version does come with the option of a ‘share’ count, for that all-important ‘social proof’, and 3 clean button designs. [...]

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I presented to a group of psychologists the other week about getting started with online marketing and some interesting issues were raised around how they can use social media.
Most social media strategists for business advocate being open, connecting with individuals on a personal level, and freely sharing information. But what happens when professional, ethical and [...]

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