Why You Need A Digital Strategy, Not Just A Marketing Campaign
14 Oct
Posted by elemental as Marketing Tips
The idea for this article would nag at me each time I realized that an artist or label didn’t have any kind of long term digital plan, relegating online matters to the realm of “let’s set up a myspace page” but were banking on their next album to create a big splash. I find that [...]
A Musician Speaks Out On The Benefits of P2P
13 Oct
Posted by elemental as Marketing Tips, New Music Business Models
DrownedInSound.com just published a post from a musician explaining in clear detail how P2P, and specifically Mininova has helped him gain access to potential fans. It can be summed up in this sentence:
“In two days more people have been exposed to my music than in the entire previous 12 months.”
While this type of promotion may [...]
An article in the new VIBE magazine looks at ways rappers like Crooked I, Mickey Factz and others have been operating outside the label system and using the internet to create demand for themselves. I just read the online excerpt but am curious to check out the full story. For the past 52 weeks, Crooked [...]
Adding Value To Single Songs
15 Jul
Posted by elemental as Commentary, Marketing Tips, New Music Business Models
Even though I’m clearly firmly entrenched in the digital age, I’m still a little old school when it comes to music. What I mean is that while I buy digital music on a regular basis, I still love the idea of CDs- something tangible that gives me more than just the music - liner notes, [...]
Tough love time kids – here’s the reality of what you’re dealing with – this is not to discourage you, but to set your expectations and prepare you for the long haul. These are all based on mis perceptions and attitudes from real-life clients.
The internet has long been hailed as ‘leveling the playing field’, ‘giving [...]
I Quit – Internet Only Plays Minor Role In Music Buying Decisions
25 May
Posted by elemental as Marketing Tips, New Music Business Models
A recent study published by Pew Internet American Life Project has determined that the internet plays only a minor role in influencing music purchasing decisions.
They discovered that:
83% of Americans discover music through terrestrial radio, movies, or television
64% found out about music from friends and family, while
56% used online sources to find music.
Not only that [...]
This is a really great and extensive report put together by Derek Sivers of CDBaby. It contains a bajillion tips on how to present and market your music. These ideas can be applied to any small business. A couple of the key concepts are:
Don’t be afraid to niche yourself to find your real audience. It [...]
