Digital Marketing Strategy

digital marketing for music, entertainment, small business and indies

Flash Is For Famous People!

This is cross-posted from our sister site: www.WebTrainingWheels.com
I frequently see young fledging artists and businesses using Flash to make a fancy- looking website thinking it will allow them to play in the big leagues, and set them apart from your average upstart. But this strategy is like playing in a beautiful stadium with no-one in [...]

This is cross-posted from our sister site: www.WebTrainingWheels.com
A Guide To Online Marketing Terms – Part 1
I put this simple guide together to clarify some of the terms that I throw around on this blog. I’m finding that many people have heard these terms, but aren’t necessarily 100% sure what they mean or why they should [...]

“Blogging For Your Business” Workshop – Beginner Level
“It was easy to feel overwhelmed by the big, bad world of bloggers. Lucy demystified it all and I’m now addicted to my blog! Thanks, Lucy!” – Andrea, Boli Bling Designs, LittleDesignerBook.com
If you would like to use a blog to enhance your business but aren’t sure where to [...]

It can be daunting process to start a blog from scratch so here’s a few tips that might help.
1) Just Do It! Take A Small Step, Any Step!
Starting is the hardest thing, but once you’ve taken that first step, it will become easier. It’s easy to come up with a laundry list of reasons why [...]

Why You SHOULD Blog
1) You have a business website that you would like to attract more traffic to.
Blogs are great for attracting more traffic for several reasons including:

Search engines like regularly updated content. Many business sites are informative but not updated very often so are hard to keep at the top of the rankings, without [...]

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