The idea for this article would nag at me each time I realized that an artist or label  didn’t have any kind of long term digital plan, relegating online matters to the realm of “let’s set up a myspace page” but were banking on  their next album to create a big splash. I find that [...]

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DrownedInSound.com just published a post from a musician explaining in clear detail how P2P, and specifically Mininova has helped him gain access to potential fans. It can be summed up in this sentence: “In two days more people have been exposed to my music than in the entire previous 12 months.” While this type of [...]

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An article in the new VIBE magazine looks at ways rappers like Crooked I, Mickey Factz and others have been operating outside the label system and using the internet to create demand for themselves. I just read the online excerpt but am curious to check out the full story. For the past 52 weeks, Crooked [...]

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Even though I’m clearly firmly entrenched in the digital age, I’m still a little old school when it comes to music. What I mean is that while I buy digital music on a regular basis, I still love the idea of CDs- something tangible that gives me more than just the music – liner notes, [...]

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Tough love time kids – here’s the reality of what you’re dealing with – this is not to discourage you, but to set your expectations and prepare you for the long haul. These are all based on mis perceptions and attitudes from real-life clients. The internet has long been hailed as ‘leveling the playing field’, [...]

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