A Musician Speaks Out On The Benefits of P2P
13 Oct
Posted by elemental as Marketing Tips, New Music Business Models
DrownedInSound.com just published a post from a musician explaining in clear detail how P2P, and specifically Mininova has helped him gain access to potential fans. It can be summed up in this sentence:
“In two days more people have been exposed to my music than in the entire previous 12 months.”
While this type of promotion may [...]
Will Variable Pricing Ruin The Music Industry?
28 Jul
Posted by elemental as Commentary, New Music Business Models
Well, in my opinion it will if the price goes too low.
Ever since iTunes instigated the $0.99 per song model, it has been hotly debated. Some folks think $0.99 is too expensive for a song; others think it is not expensive enough. Still more think that there shouldn’t just be one standard price for tracks; [...]
Adding Value To Single Songs
15 Jul
Posted by elemental as Commentary, Marketing Tips, New Music Business Models
Even though I’m clearly firmly entrenched in the digital age, I’m still a little old school when it comes to music. What I mean is that while I buy digital music on a regular basis, I still love the idea of CDs- something tangible that gives me more than just the music - liner notes, [...]
I Quit – Internet Only Plays Minor Role In Music Buying Decisions
25 May
Posted by elemental as Marketing Tips, New Music Business Models
A recent study published by Pew Internet American Life Project has determined that the internet plays only a minor role in influencing music purchasing decisions.
They discovered that:
83% of Americans discover music through terrestrial radio, movies, or television
64% found out about music from friends and family, while
56% used online sources to find music.
Not only that [...]
New Music Business Models: Amie Street
Ok well I’m just going to put this out there- I fundamentally disagree with the concept behind this site.
If you are not familiar with the site, here’s how it works. All music starts out for free and then increases in price as more people download it. The maximum price for [...]
What is Web2.0?
Chances are you’ve heard this buzz phrase being tossed around lately but perhaps you’re not exactly sure what it means. Whether you’ve heard it or not, on some level you’ve used web 2.0 sites or applications – social networking sites, blogs etc. There’s as many “definitions” of what Web 2.0 is as there [...]
