01 Feb
Posted by lucy as buttons, color palettes, css, design resources, fonts, landing pages, Online Marketing, typography
I consider myself creatively impaired when it comes to visual design. I know generally what I like and what I think works, but I’m not good at actually creating it from scratch. I leave that type of stuff to the pros and absolutely think that just because you can use Photoshop, or make a website, [...]
25 Jan
Posted by lucy as business goals, Online Marketing, strategy, website planning, Wordpress, wordpress themes
One of the reasons why WordPress is so awesome is because it makes building powerful websites pretty easy. Pick a theme, add some content, hit Publish and there you have it. Lack of technical know-how is no longer a barrier, and the array of shiny, sexy themes that are available along with the inexpensivenss of [...]
08 Aug
Posted by lucy as business, monetization, Online Marketing, wordcamp
Below are the slides from my San Diego WordCamp talk on “Treat Your Blog Like A Business”. I discussed a few common monetization strategies, and the ins n’s outs of each. My overall premise is that in most cases, monetization doesn’t just happen to you, you have to be prepared and have a strategy that [...]
06 Jul
Posted by lucy as class, Online Marketing, search engine optimization, seo, workshop
Step-By-Step Search Engine Optimization For Your Blog/Website Thursday July 14th, 7:30pm – 9:30pm, $40 @ Blankspaces 5405 Wilshire Blvd (2 blocks west of La Brea) Los Angeles, CA 90036 free parking is available – see Blankspaces website for details. You’ve set up your website, now what? How will anyone find you? How will you attract the [...]
10 Jun
Posted by lucy as authorship, google, Online Marketing, seo
In its continuing effort to keep low quality content out of its search results, Google announced this week that it would be supporting ”authorship markup”. Authorship markup is essentially a couple of specific pieces of code you can add to links that would designate you as the author of that content. Google describes it as: [...]