Digital Marketing Strategy

digital marketing for music, entertainment, small business and indies

Step-By-Step Search Engine Optimization For Your Blog/Website Thursday July 14th, 7:30pm – 9:30pm, $40 @ Blankspaces 5405 Wilshire Blvd (2 blocks west of La Brea) Los Angeles, CA 90036 free parking is available – see Blankspaces website for details. You’ve set up your website, now what? How will anyone find you? How will you attract the [...]

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In its continuing effort to keep low quality content out of its search results, Google announced this week that it would be supporting  ”authorship markup”. Authorship markup is essentially a couple of specific pieces of code you can add to links that would designate you as the author of that content. Google describes it as: [...]

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The web world has a serious case of trying to keep up with the Jones’, or rather the Zuckerberg. This week both Twitter and Google have launched features that mimic Facebook. The other day I mentioned Twitter’s new “Follow” button and since then Google have also launched their “Plus 1″ button. Why “+1″? Google wants [...]

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It’s true that there can be many confusing intricacies to the science of Search Engine Optimization, but what’s also true is that most people get tripped up on the basics, before they even get to the complex stuff! In working with many entrepreneurial and small business clients, I’ve come to see a few common trends [...]

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This post is a taste of  what’s to come in my forthcoming Google Analytics Ebook. Sign up to be notified of its launch and for a special promotional price. Internal Link Tracking Using Google Analytics On your blog or website you may have multiple links –such as icons or calls to action in different locations [...]

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