This past week these two major companies have provided a mini-study in a few do’s and don’ts of email marketing. I hate to call people out, but, you know,  a huge national company should really know better. I signed up with Firestone to receive their email coupons (I’m way overdue for an oil change…..). This [...]

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I frequently come across frustrated business owners who are still of the  “build it and they will come” mentality. They don’t understand why they are not getting more web traffic, or why their marketing efforts are not having the desired results.
Any marketing strategy requires constant refinement to make sure it continues to serve your purpose. [...]

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I personally use and am a huge fan of Wordpress – I made the switch from Blogger many years ago. However I do have a couple of clients that use blogger to publish their blogs – they find it simpler to use. But simplicity comes at a price. Although it is owned by Google, Blogger [...]

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