Digital Marketing Strategy

digital marketing for music, entertainment, small business and indies

I had a client recently who needed to create private, password-protected sections on her WordPress site. She wanted each of her clients to have a private page with information related to what they were working on together. Easy! Password-protection is an in-built feature of WordPress, in case you didn’t know. When creating a page, you [...]

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WordPress makes most things easy but, sometimes the in-built editor just won’t comply, especially if you’re trying to do something like align pictures next to each other in the same row, perhaps place 2 videos next to each other, or various other things that seem like they should be simple, but are maddening to attempt. [...]

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I recently wrote about the need for the website owner to take responsibility for  SEO and not rely 100% on a theme or a plugin. Themes and plugins do of course have some benefits if you understand what it is they do, and what they cannot do. The benefit of themes and plugins ‘SEO-friendly’ themes [...]

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The next online training webinar is scheduled for : Wednesday, August 25, 2010 from 6:00 PM – 7:00 PM (PT) Fee: $10 The topic is: “Set Up Your WordPress Site For Success”. If you’ve got your WordPress site up and running, the fun is just beginning! This webinar will help you  make sure your site [...]

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This past weekend I gave a presentation at OC Wordcamp, discussing using a WordPress site for marketing your business, service or product.  As promised, here are the some of the key points, along with links and tools that were mentioned. If anything is missing, leave a comment!
When developing a strategy for your site, the first [...]

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