Digital Marketing Strategy

digital marketing for music, entertainment, small business and indies

Many WordPress users like to use a custom permalink structure  which includes the blog post category in their url for additional SEO value. If you create relevant, keyword-rich category names for your blog, having them in the permalink can be useful. If you are one of these people, you NEED this plugin in your life! If [...]

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Step-By-Step Search Engine Optimization For Your Blog/Website Thursday July 14th, 7:30pm – 9:30pm, $40 @ Blankspaces 5405 Wilshire Blvd (2 blocks west of La Brea) Los Angeles, CA 90036 free parking is available – see Blankspaces website for details. You’ve set up your website, now what? How will anyone find you? How will you attract the [...]

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In its continuing effort to keep low quality content out of its search results, Google announced this week that it would be supporting  ”authorship markup”. Authorship markup is essentially a couple of specific pieces of code you can add to links that would designate you as the author of that content. Google describes it as: [...]

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It’s true that there can be many confusing intricacies to the science of Search Engine Optimization, but what’s also true is that most people get tripped up on the basics, before they even get to the complex stuff! In working with many entrepreneurial and small business clients, I’ve come to see a few common trends [...]

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Practical Search Engine Optimization For Your Blog/Website You’ve set up your blog, now what? How will anyone find you? How will you attract the targeted traffic you need for your business? Search engines are one of the most powerful sources of traffic if you know the basic principles. This class will teach you the fundamentals [...]

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