Digital Marketing Strategy

digital marketing for music, entertainment, small business and indies

Getting Started With WordPress For Business (and Serious Bloggers!) THIS CLASS IS FULL. JOIN THE EMAIL LIST TO BE NOTIFIED FIRST ABOUT UPCOMING CLASSES, AND RECEIVE DISCOUNT CODES Have an idea for a business or blog and need to get a website up and running at minimal expense? These workshops will provide step-by-step instruction for [...]

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Small Business CEO have published my guest post – “Kickstart Your Online Community With Your Offline Customers”. The post was written with small businesses in mind that already have a customer base and offline touchpoints such as a physical business location, call center etc. This offline base can provide an excellent foundation to start building [...]

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How would you like to be personally walked through the WordPress installation process, guided through the set-up of your site, and receive expert advice on promoting your site with SEO and social media? Well, if you are in the LA-area, you can come down to the workshop I am hosting with Gary Nicholson of Relevant [...]

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I’m very excited to announce this in-person workshop taking place October 30th, 11am – 5pm at the Coloft in Santa Monica. I’m teaming up with Gary Nicholson of Relevant Trafik (a search marketing, web design, and social media management firm) for this event – it’s going to be an intensive learning experience, so if you’ve [...]

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Here’s a very simple model for thinking about three main social media channels: your blog, Facebook and Twitter.  I should say that this model applies in particular to solopreneurs and small businesses who are still developing their following and trying to use social media to do so. In this model the starting point is simply [...]

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