Digital Marketing Strategy

digital marketing for music, entertainment, small business and indies

The web world has a serious case of trying to keep up with the Jones’, or rather the Zuckerberg. This week both Twitter and Google have launched features that mimic Facebook. The other day I mentioned Twitter’s new “Follow” button and since then Google have also launched their “Plus 1″ button. Why “+1″? Google wants [...]

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Following in the footsteps of the Facebook Like Box, which allows users to “Like” a site’s fan page without leaving the website, Twitter today launched a similar feature. Their “Follow” button allows you to follow someone’s Twitter account without leaving their website. You can see mine in the sidebar on the right, underneath the Facebook [...]

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SMBCEO.com just published a guest post I did for them  - “5 Ways To Use Twitter Strategically For Your Business” which gives you a few ideas on how to get the most out of Twitter from a business perspective. By delving into some features like the Advanced Search options you can discover potential business connections, [...]

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How would you like to be personally walked through the WordPress installation process, guided through the set-up of your site, and receive expert advice on promoting your site with SEO and social media? Well, if you are in the LA-area, you can come down to the workshop I am hosting with Gary Nicholson of Relevant [...]

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According to research done by Eventbrite, sharing on Facebook is five times more valuable than sharing on Twitter. Eventbrite mined all this data over the past several months, analyzing how sharing an event through social media translated into ticket sales. On average, sharing an event on Facebook translates to $2.52 of ticket sales. On Twitter? [...]

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