One of the reasons why WordPress is so awesome is because it makes building powerful websites pretty easy. Pick a theme, add some content, hit Publish and there you have it. Lack of technical know-how is no longer a barrier, and the array of shiny, sexy themes that are available along with the inexpensivenss of [...]

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SMBCEO.com just published a guest post I did for them  - “5 Ways To Use Twitter Strategically For Your Business” which gives you a few ideas on how to get the most out of Twitter from a business perspective. By delving into some features like the Advanced Search options you can discover potential business connections, [...]

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Head over to Small Business CEO to read my guest post on “Facebook Strategy For Your Small Business.” I discuss the reality of using Facebook to market your small business organically – which is that it’s difficult! Facebook’s primary concern is creating revenue through their Ads, so they deliberately make it challenging to organically promote [...]

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This past weekend I gave a presentation at OC Wordcamp, discussing using a WordPress site for marketing your business, service or product.  As promised, here are the some of the key points, along with links and tools that were mentioned. If anything is missing, leave a comment!
When developing a strategy for your site, the first [...]

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I frequently come across frustrated business owners who are still of the  “build it and they will come” mentality. They don’t understand why they are not getting more web traffic, or why their marketing efforts are not having the desired results.
Any marketing strategy requires constant refinement to make sure it continues to serve your purpose. [...]

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