Here’s a couple of simple truths about blogging: There is no ‘secret’ to the success of your blog. There’s barely anything new at all to be said or read on the topic of blogging. Once you’ve got a solid grasp on the fundamentals, it’s all about execution – gathering more and more information ends up [...]

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This week I’ve seen several examples of ‘rule-breaking’ in marketing and social media. Minimalist business writer Everett Bogue has decided to turn off commenting on his popular Far Beyond The Stars blog. John Boitnott writes about how the New York Times breaks every ‘rule’ of Facebook Page management practice but has 700k+ ‘fans’. To top [...]

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