This post is a taste of  what’s to come in my forthcoming Google Analytics Ebook. Sign up to be notified of its launch and for a special promotional price. Internal Link Tracking Using Google Analytics On your blog or website you may have multiple links –such as icons or calls to action in different locations [...]

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This past weekend I gave a presentation at OC Wordcamp, discussing using a WordPress site for marketing your business, service or product.  As promised, here are the some of the key points, along with links and tools that were mentioned. If anything is missing, leave a comment!
When developing a strategy for your site, the first [...]

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I frequently come across frustrated business owners who are still of the  “build it and they will come” mentality. They don’t understand why they are not getting more web traffic, or why their marketing efforts are not having the desired results.
Any marketing strategy requires constant refinement to make sure it continues to serve your purpose. [...]

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One way to find out is to analyze what they are searching for on your website. To track this, make sure to add site search to your Google Analytics. This will track what visitors are typing into the search box on your site, revealing further information about what they are hoping to gain at your [...]

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