Digital Marketing Strategy

digital marketing for music, entertainment, small business and indies

Need a Twitter plugin that does a little more than simply display your own Tweets in the sidebar? Tweet Blender does a ton of stuff: Tweet Blender is tag-aware and has support for multiple authors, lists, hashtags, and keywords all blended together. The plugin can show tweets from just one user or a list of [...]

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Following in the footsteps of the Facebook Like Box, which allows users to “Like” a site’s fan page without leaving the website, Twitter today launched a similar feature. Their “Follow” button allows you to follow someone’s Twitter account without leaving their website. You can see mine in the sidebar on the right, underneath the Facebook [...]

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SMBCEO.com just published a guest post I did for them  - “5 Ways To Use Twitter Strategically For Your Business” which gives you a few ideas on how to get the most out of Twitter from a business perspective. By delving into some features like the Advanced Search options you can discover potential business connections, [...]

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According to research done by Eventbrite, sharing on Facebook is five times more valuable than sharing on Twitter. Eventbrite mined all this data over the past several months, analyzing how sharing an event through social media translated into ticket sales. On average, sharing an event on Facebook translates to $2.52 of ticket sales. On Twitter? [...]

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Facebook dominated the social media/online marketing news this week with their launch of Facebook Places – a location-based service along the lines of FourSquare which allows you to “check in” via Facebook to various places you go. While there was much fanfare, the rollout seems to be quite slow as far as people actually being [...]

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