Digital Marketing Strategy

digital marketing for music, entertainment, small business and indies

Yesterday, my go-to Twitter application, Hootsuite, decided to go ‘freemium.’ Without getting into the pros and cons, I’ll just say that while they are still offering a free service, it is very limited compared to the rich features I’ve been enjoying for a long time. This has created quite a backlash amongst their users, with [...]

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The next online training webinar is scheduled for : Wednesday, August 25, 2010 from 6:00 PM – 7:00 PM (PT) Fee: $10 The topic is: “Set Up Your WordPress Site For Success”. If you’ve got your WordPress site up and running, the fun is just beginning! This webinar will help you  make sure your site [...]

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I find that many people have heard that they ‘should’ have a blog, but worry that they are just not the blogging type, or don’t think they will have anything to say. Is there still hope without a blog? I would say ‘yes’. After all, a blog only works if you actually post to it [...]

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This past week these two major companies have provided a mini-study in a few do’s and don’ts of email marketing. I hate to call people out, but, you know,  a huge national company should really know better. I signed up with Firestone to receive their email coupons (I’m way overdue for an oil change…..). This [...]

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WordPress has an in-built image gallery feature which does not yet seem to be common knowledge even though it’s incredibly simple to use. So let’s say you are writing a post that you want to include an image gallery in. 1)   Using the usual upload/insert image button, upload any images you want to include in [...]

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