Veeple – Make Your Videos Interactive – Interview Feature
03 Nov
Posted by elemental as Interview, web 2.0 tools
Veeple is an “interactive video service”. They provide a way for content owners and publishers to monetize their video content, by embedding interactive, clickable elements to your video. So for example you can embed clickable logos and links within your video to send viewers to your website, social network profile, online retailer etc.
This is not [...]
Why You Need A Digital Strategy, Not Just A Marketing Campaign
14 Oct
Posted by elemental as Marketing Tips
The idea for this article would nag at me each time I realized that an artist or label didn’t have any kind of long term digital plan, relegating online matters to the realm of “let’s set up a myspace page” but were banking on their next album to create a big splash. I find that [...]
A Musician Speaks Out On The Benefits of P2P
13 Oct
Posted by elemental as Marketing Tips, New Music Business Models
DrownedInSound.com just published a post from a musician explaining in clear detail how P2P, and specifically Mininova has helped him gain access to potential fans. It can be summed up in this sentence:
“In two days more people have been exposed to my music than in the entire previous 12 months.”
While this type of promotion may [...]
So this is definitely the coolest thing I learned this week and I wanted to share it with you because it takes digital marketing to a whole new level!
Yesterday I was coordinating the press preview for Scion’s new exhibit at their Culver City gallery: “Insiders, Outsiders & the Middle” curated by Giant Robot. Space Invader [...]
Will Variable Pricing Ruin The Music Industry?
28 Jul
Posted by elemental as Commentary, New Music Business Models
Well, in my opinion it will if the price goes too low.
Ever since iTunes instigated the $0.99 per song model, it has been hotly debated. Some folks think $0.99 is too expensive for a song; others think it is not expensive enough. Still more think that there shouldn’t just be one standard price for tracks; [...]
