Will Variable Pricing Ruin The Music Industry?
28 Jul
Posted by elemental as Commentary, New Music Business Models
Well, in my opinion it will if the price goes too low.
Ever since iTunes instigated the $0.99 per song model, it has been hotly debated. Some folks think $0.99 is too expensive for a song; others think it is not expensive enough. Still more think that there shouldn’t just be one standard price for tracks; [...]
I Quit – Internet Only Plays Minor Role In Music Buying Decisions
25 May
Posted by elemental as Marketing Tips, New Music Business Models
A recent study published by Pew Internet American Life Project has determined that the internet plays only a minor role in influencing music purchasing decisions.
They discovered that:
83% of Americans discover music through terrestrial radio, movies, or television
64% found out about music from friends and family, while
56% used online sources to find music.
Not only that [...]
