Digital Marketing Strategy

digital marketing for music, entertainment, small business and indies

Well, in my opinion it will if the price goes too low. Ever since iTunes instigated the $0.99 per song model, it has been hotly debated. Some folks think $0.99 is too expensive for a song; others think it is not expensive enough. Still more think that there shouldn’t just be one standard price for [...]

A recent study published by Pew Internet American Life Project has determined that the internet plays only a minor role in influencing music purchasing decisions. They discovered that: 83% of Americans discover music through terrestrial radio, movies, or television 64% found out about music from friends and family, while 56% used online sources to find [...]