Digital Marketing Strategy

digital marketing for music, entertainment, small business and indies

Even though I’m clearly firmly entrenched in the digital age, I’m still a little old school when it comes to music. What I mean is that while I buy digital music on a regular basis, I still love the idea of CDs- something tangible that gives me more than just the music – liner notes, [...]

I touched on the issue of major labels not allowing the embedding of their content, in a previous post “9 Myths and Mistakes in Online Music Marketing“. It’s my position that this is a Bad Move on the part of the majors, or any corporation that tries to do this. It is contrary to the [...]